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4Vol2Issue22012connectx13MasterPrintGroupMARKETINGINSIGHTSgivememyx1bx9blex1bThepercentageofbusinessesthatplantoincreasespendingonsocialmediasitesaccordingtoajointstudybyBoozAllenandsocialplatformdeveloperBuddyMedia.Thestudyalsoshowedthat38percentoftodayx19sCEOsbelievethatsocialmediaisahighpriority.x1cPx9rx1biculx9rlyoverx1bhelx9sx1byex9rwex19veseensocix9lmedix9xfrowfromjusx1bbeinxfx1bhelx9x1besx1bshinynewx1boyx1bobeinxfx9rex9llypowerfulx1boolx1bhx9x1bisinx1bexfrx9lx1boxfx9x1bherinxfnewsx9ndx1bellinxfsx1bories.x1dx13RyanOsbornSeniorDirectorofDigitalMediaforNBConwhysocialmediamaybex1cmust-tweetx1dTVin2012thx9x1bx19swhx9x1bhesx9idappWhx9x1bx9ppSOWHICHDOYOUPREFERx13ATABLETORALAPTOPThegeneralconsensusmightsurpriseyou.AccordingtoarecentstudybymarketresearchcompanyPollPositionnearlyhalf46percentofU.S.consumersbelieveelectronictabletseventuallywillreplacelaptopcomputers.Accordingtothepollinthe45-to-64agegroup52percentagreetabletswillbethepreferredelectronicdeviceofchoice30percentsaytheywouldnotand18percentdonothaveanopinion.Inthe30-to-44agegroup53percentsaytabletswouldreplacelaptops37percentsaytabletswouldnotand10percenthavenoopinion.Interestinglyinthe18-to-29agegrouponly37percentsaytabletswillreplacelaptops49percentsaytheywillnotand14percentoffernoopinion.Thereportwasbasedonatelephonepollof1155registeredvotersintheUnitedStatesinJanuary.Advertisingonsocialmediasitescontinuestobesomethingtorallyaround.AsnewsofapotentialpublicofferingcentersaroundFacebookarecentfinancialdisclosureshowedthatthesocialmediasiteposted3.2billioninadvertisingrevenuein2011withthenumberofadsonthesitegrow-ingby42percentover2010.AndaccordingtoEMarketerLinkedInadrevenuehit154.6mil-lionlastyearup95percentfromtheyearbeforewhileTwitteradsalesgrew139.5millionawhopping233percentincreaseover2010.theyx18likex19ix1bHowmuchdoyoureallyloveyourappsThinkaboutitforaminute.Whilefasterdatanetworksandfanciersmartphonesmakeyouwantlotsofappslikeanythingelsetheappealmaybelosingitsluster.AccordingtoarecentsurveybythePewResearchCenterx19sInternetAmericanLifeProjectonly68percentofsmartphoneownersopenfiveorfewerappsatleastonceaweekwhile17percentdonx19topenanyatall.Interestinglyabout42percentofallU.S.adultshavephoneswithappsPewreports.Ofthetop50appsoneinfiveisneweverymonth.